Meta has officially rolled out Meta AI in Messenger for European users. Originally launched in the US back in 2024, the AI assistant is now expanding to new regions, with a dedicated AI tab that helps users plan, chat, ask questions, and more—right inside the app.
The feature is part of Meta’s broader effort to bring AI tools to all its apps, including Instagram, WhatsApp, and Facebook. In Messenger, users can even generate AI-based video call backgrounds using simple prompts.
- 📌 Smart AI tab for planning and chatting
- 🎥 Text-prompt-based backgrounds for video calls
- 🌍 Now available in the EU after earlier US release
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